Yesterday, my RPM (revenue per mille) hit $72.
I’ve only been with Mediavine for about six to seven weeks. I think last month was my first full month with them.
And when I started, I was already reluctant to put ads on my site, but Jon Dykstra and the team at the Fat Stacks Forum suggested that with the traffic I was getting, I could probably make some good money just off ads. So, I thought, “Okay, I’ll give it a go.”
They suggested for the kind of traffic I was getting, I should be getting an RPM of around $20 to $25, which I thought would be really good.
If you multiplied that by the traffic that I was getting, then I would probably be bringing in anywhere between $1,000 and $1,500 a month just in ad revenue, which was something that I didn’t have as an income channel on the site. So nicely boosted what I was already making in affiliate sales.
Twice in the last week, Google has picked up two of the articles off the site and pushed them through the Google Discover Network. The first one had an amazing pop for a couple of days, and that was probably picked up because of an original post on Reddit where the post got really quite popular.
The RPM on those days went up, and I was really quite happy with it. The second article, which popped two days ago, and these things usually seem to pop for just a couple of days, resulted in a 250% plus increase in traffic. In fact, it resulted in me hitting a record traffic in a single day, which was about 5,400 users.
When I looked at my RPM reports this morning on Mediavine, I had to have a drink of water and sit down for a moment because the RPM that I had achieved yesterday was $72. That is an astoundingly large jump from the 20 to 25 that I was used to seeing.
We write a couple of news articles, usually get a review or two up, and often other related articles to the niche that I have gone after every day and have been doing so for most of 2022.
So, this is another example of if you keep at it, and you keep chipping away, and you publish faithfully, as John says, “Just publish one thing a day.”
If you can do nothing else, try to get up one thing a day.
Keep that mentality and that mindset, and eventually I believe that with good content will also come good traffic. I’ll be interested to see where the RPM sits today, and maybe I’ll update that with you when I find out.
OK…I found out the next day – it dropped to $35.14 which is still fine be me.
Questions? Fire away in the comments below.
